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Marketing Analytics & Customer Intelligence

Artificial intelligence and machine learning make Webtrekk the smartest customer analytics platform of the industry, helping you to optimize customer experience across channels

Mapp Intelligence, powered by Webtrekk Analytics, combines website and app visits even if different end devices are used –  a login is not required! This makes genuine, user-centric analyses of the cross-device customer journey possible.

Collect without limitation

Raw data is the fuel that drives business performance optimization and is an analyst’s best friend. Combine every dimension with every metric so no question will be left unanswered. Plus, the data collected belongs to you and you only.


Analyze cross-channel & device 

Truly understanding the cross-device customer journey is the key to modern customer marketing and analysis. Connect visits to devices without an identifiable customer ID enabling even the most complex organizations to get the full picture.


Activate! Make your data work for you

Data-driven decision making at its finest with ROI models, custom campaigns, predictive analytics and customer lifetime value calculations. We enable organizations to take efficient customer marketing to the next level. 

AI Powered Analytics that anticipate customer requests and create a conversion and return forecast for every website visitor

Artificial intelligence and machine learning make Webtrekk the smartest customer analytics platform of the industry, helping you to optimize customer experience across channels.


Based on retrospective data, machine learning makes it possible to forecast future customer behavior in the customer journey. What is the expected order value? What is the customer’s lifetime value? What is the probability that the prospective customer will turn into an actual customer?

The forecasts are continuously adjusted and are based on a variety of attributes, such as, visit duration, page views, click speed, device class, value and quantity of products viewed, and much more. Real-time predictive analytics requires a lot of data, data expertise, and data science. We are proud to be one of the few service providers that can offer you this functionality. Depending on the expected customer behavior and customer value, you can concentrate your investments on need-based marketing measures.

Benefits of Predictions:

  • Optimized remarketing with a focus on the most promising website visitors meaning often additional marketing activities are not required

  • Strategically planned conversions – depending on probability data automatically determine which onsite offers or actions should be initiated

  • Predict future sales trends automatically and interlink them with the expected customer lifetime value

  • Segment high-converting visitor groups in a targeted manner and address them using exit-intent triggers

Webtrekk’s Predictive Analytics won a Gold German Stevie Award​​

  •  Predicting customers spend in the next 30 days.

  •  Predicting the likelihood to convert.

  •  Content and product recommendations with many models to choose from or creating a custom model with the help of data scientists in Berlin. (Available for Web only)

  •  Predicting the likelihood for the customer to churn

  • Real time scoring on the likelihood to convert or churn in session.

Powerful ways to plan and create value across all digital channels

Related Services & Solutions

Professional Campaign Execution Deployment Service

Data Management Platform (DMP)

Loyalty Management System

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