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How to Prepare for the Golden Quarter during the Cost-of-Living Crisis
At the height of the pandemic in 2020, global retail sales fell by 2.9%. A year later, it bounced back to 9.7% growth. Yet global retail...
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Interactive Rewards
- Aug 2, 2022
- 1 min
Getting Loyalty Unstuck in 2022
In many ways, today's loyalty landscape looks a lot like it did 40 years ago! So why is that? And how can businesses truly win over their...
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Interactive Rewards
- Aug 2, 2022
- 5 min
Why Isn’t Every Loyalty Program Cash Back?
(It would be a lot easier for the operators…) There has been a rise in the popularity of loyalty programs that offer cash as an instant...
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Interactive Rewards
- Aug 2, 2022
- 8 min
Customer Loyalty: Turning New Customers Into Returning Customers With Exceptional CX
Customer loyalty probably isn’t at the front of your mind when you’re running marketing campaigns to try to capitalize on industry peaks...
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Interactive Rewards
- Jul 19, 2022
- 4 min
Enterprises prioritise CX in today’s digital-first economy
Digital disruption and the pandemic both accelerated the need for digital transformation. As businesses become more digital, they quickly...
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Interactive Rewards
- Jul 19, 2022
- 1 min
Whatsapp and Card-Linking - Innovative Ideas for Loyalty Professional
This episode is a summary of some of my favorite ideas that have exciting potential for loyalty marketing professionals. From Whatsapp as...
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Interactive Rewards
- Jul 19, 2022
- 7 min
Creating Outstanding CX for Finance With Data Privacy as Top Priority
Ad spending in the financial industry is growing at a rate of almost 10% annually. The financial and insurance industry is the...
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Interactive Rewards
- Jul 7, 2022
- 5 min
Consumers Turning To 'Buy Now Pay Later' Schemes
Millions of consumers around the world are increasingly using ‘Buy Now Pay Later’ (BNPL) services, rather than using traditional means...
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Interactive Rewards
- Jul 7, 2022
- 1 min
How Can Loyalty Marketers Support Sustainability Goals?
Sustainability is both an urgent and an important focus for businesses, and one that loyalty marketers can play an important role in...
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Interactive Rewards
- Jul 6, 2022
- 3 min
Personify XP : A Cookieless World Is About To Come
Using third-party cookies to track users across the web and create their profiles is a common practice among digital marketers. As users...
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Interactive Rewards
- Jun 23, 2022
- 10 min
Loyalty technology for the API economy
‘Digital transformation’ has been the buzzword for the last decade in enterprise strategy. The phrase is pleasing to shareholders and...
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Interactive Rewards
- Jun 22, 2022
- 1 min
Building Your Program's Profitability - Loyalty's Hidden Potential
Sonder Media is a consulting firm that specializes in identifying, valuing, and optimizing the media value of loyalty programs, and in...
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Interactive Rewards
- Jun 22, 2022
- 4 min
Flourish: The Cost of ‘Getting It Wrong’
Every business has its own set of problems when it comes to Customer Relationship Marketing. Whether you’re selling beauty products or ...
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Interactive Rewards
- Jun 8, 2022
- 1 min
Loyalty Leads The Transformation of Albertsons
Albertsons is one of the largest food and drug retailers in the United States. In today’s episode, "Let's Talk Loyalty" meets Matthew...
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Interactive Rewards
- Jun 8, 2022
- 3 min
Retailers Still Looking For Data Acquisition Tools
More than 40% of retail and e-commerce organisations have struggled to find the most efficient tools or tech stack for data acquisition...
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Interactive Rewards
- Jun 8, 2022
- 8 min
Why Marketers Are Prioritizing First-Party Data, GDPR & Data Privacy
Data is a marketers’ great ally. From the end of third-party cookies to the rise of first-party data, using consumer data helps...
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Interactive Rewards
- May 23, 2022
- 1 min
What We've Learned About Loyalty
In today’s episode, Paula was joined by fellow podcaster Iain Pringle, to share what we've each learned in our combined five years of...
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Interactive Rewards
- May 23, 2022
- 4 min
Most consumers feel customer service is an afterthought
Zendesk’s landmark annual research has highlighted the potential for businesses to drive success with a focus on customer experiences,...
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Interactive Rewards
- May 23, 2022
- 3 min
What Are the Biggest Drivers to Adopting a Customer-Centric Culture?
With third-party data quickly disappearing from marketers’ radar and customer acquisition becoming increasingly expensive and...
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Interactive Rewards
- May 10, 2022
- 1 min
Insights on Loyalty Innovation with Epsilon
In this short summary episode of "Let's Talk Loyalty", we looked back on an episode from early 2021 when we talked about loyalty...
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