.png){kind=logo}
Interactive Rewards
3 Risks Of Giving Away The Ownership Of Your Customer Data To Your Analytics Provider
Do you like cookies? Well, of course, everyone does. Now imagine that you’ve got bitten by the “Cookie Monster” and get the Cookie Curse....
top of page
Search
Interactive Rewards
- Nov 29, 2022
- 2 min
The Power of Partnerships
Partnerships are a popular and effective way to enhance customer value propositions and to drive outcomes for all parties involved in ...
8 views0 comments
Interactive Rewards
- Nov 29, 2022
- 7 min
Optimize Your Marketing Reach in 5 Simple Steps
Optimizing your marketing reach can make every bit of difference to your campaign metrics. Your tools, insights, and methodology should...
3 views0 comments
Interactive Rewards
- Nov 29, 2022
- 9 min
Implications of interchange fees for loyalty marketing
On 13th of November 2022, the interchange charges on credit card transactions in New Zealand will be capped at 0.8%. This fee is...
6 views0 comments
Interactive Rewards
- Nov 7, 2022
- 1 min
Secrets of Success for Subscription Loyalty
As editor of the UK's most popular frequent flyer website Head for Points, Rob Burgess brings a unique and highly informed perspective on...
6 views0 comments
Interactive Rewards
- Nov 7, 2022
- 8 min
Improving API Security In Loyalty And Travel Systems
A recent article on PhocusWire helpfully outlined a range of security vulnerabilities common to loyalty programs. Some of them were...
8 views0 comments
Interactive Rewards
- Nov 7, 2022
- 6 min
How To Reduce Cart Abandonment To Drive Sales
There’s lost revenue sitting in your shoppers’ abandoned carts. Probably, a lot more than you’d like. In fact, eCommerce stores lose a...
7 views0 comments
Interactive Rewards
- Oct 20, 2022
- 1 min
Optimising Email Campaigns with AI and Machine Learning Insights
How well do you optimize your email campaigns to drive your customer loyalty? In this episode, we are joined by Sondre Wassås, Partner...
1 view0 comments
Interactive Rewards
- Oct 20, 2022
- 4 min
4 Reasons Why We Commissioned Forrester to Complete a Total Economic Impact(TEI) Study on Mapp Cloud
The value that brands find in marketing cloud solutions is clear. Marketing teams gain a better understanding of their customers and are...
5 views0 comments
Interactive Rewards
- Oct 20, 2022
- 8 min
4 ways to maximise the value of your loyalty program
There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the...
6 views0 comments
Interactive Rewards
- Oct 3, 2022
- 11 min
Loyalty Marketers: Get Ready For The Deliberate Consumer
The long break in spending habits due to Covid-19 will cause customers to re-evaluate their relationship with brands. People in Barcelona...
2 views0 comments
Interactive Rewards
- Oct 3, 2022
- 3 min
Considering Joining A Loyalty Program? Call Your Financial Adviser
“Special Offer, limited time, receive a 2% reward for your personal data! Hurry, offer only good while funding lasts!” California’s...
6 views0 comments
Interactive Rewards
- Oct 3, 2022
- 7 min
How To Improve Your Data Literacy To Drive Customer Loyalty Programs
Data literacy has become the modern marketer’s superpower. Countless case studies show the benefits and rewards of data-driven marketing....
9 views0 comments
Interactive Rewards
- Sep 21, 2022
- 1 min
The Role of Communications to Drive Loyalty - Short Summary Show
Today we're summarising what we learnt from business coach Jon Dwoskin, who shared his insights on how to drive customer loyalty and...
9 views0 comments
Interactive Rewards
- Sep 21, 2022
- 14 min
The benefits of a SaaS Loyalty Points Bank
The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or ...
10 views0 comments
Interactive Rewards
- Sep 21, 2022
- 8 min
Customer Data Platform (CDP) Guide: What is it and how to select the right platform
Customer Data Platforms – you’ve probably heard them creep up in conversations from time to time. To become more customer-centric in your...
8 views0 comments
Interactive Rewards
- Sep 6, 2022
- 15 min
Headless Loyalty Explained, For Non-Technical Business Leaders
Modifying legacy loyalty technology, to enable consistent and relevant engagement across the expanding number of customer-facing...
6 views0 comments
Interactive Rewards
- Sep 6, 2022
- 8 min
Something Strange In The Neighbourhood
We collaborate with clients as they strive to solve customer loyalty challenges, and customers being customers, these challenges are...
4 views0 comments
Interactive Rewards
- Aug 24, 2022
- 1 min
Learn the challenges operators face when re-platforming a consumer loyalty program
Listen to my conversation with Mike Cadden MBA Transformation Program Director at The Wine Society and RTIH Top 100 Retail Tech...
5 views0 comments
Interactive Rewards
- Aug 24, 2022
- 1 min
Loyalty Innovation in Financial Services - Old Mutual Earns Loyalty by Educating
How can a financial services firm like Old Mutual compete against a powerful market leader, in an industry that consumers often find...
7 views0 comments
bottom of page