Interactive RewardsSep 22, 202316 minLoyalty trends 2023: a year of cost-driven innovationToday, the global economy is in an uncertain situation. This is caused by many factors beyond the scope of this article, but the result ...
Interactive RewardsAug 25, 20232 minA New Loyalty Program Benchmarking Service for Program OperatorsA first of its kind loyalty program performance benchmarking service, will launch this September 2023. A free resource to the loyalty...
Interactive RewardsAug 24, 20234 minIs Your Loyalty Program Betraying You?A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar… Loyalty Program Manager to bartender...
Interactive RewardsAug 24, 20237 minCustomer Lifetime Value : The Secret To Boosting Your RevenueAre click-through rates, visits, and visitors your usual go-to metrics when measuring customer acquisition campaigns’ performance? Maybe...