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Interactive Rewards
First-Party Data Strategies Every Marketer Should Know
As Google and other platforms plan to ditch third-party cookies, businesses with a third-party data focus will need to rework their...
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Interactive Rewards
- Oct 23, 2023
- 3 min
How customer loyalty programs help identify buyer motivations
Buyer motivation is the underlaying reason that drives everyday purchases. Fundamental to the success of any business is an...
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Interactive Rewards
- Oct 23, 2023
- 14 min
Loyalty collection mechanics: identifying members at the POS
Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. Large brands with their own...
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Interactive Rewards
- Oct 23, 2023
- 7 min
Increase Engagement & Conversions with Customer Insights
Navigating customer engagement can feel like a rollercoaster ride – one day, people are clicking on your emails and browsing your...
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Interactive Rewards
- Oct 5, 2023
- 3 min
Loyalty Program Psychology Tips
To make your loyalty program a success the head, heart and pockets of the customer should be considered. The more horses you back in the...
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Interactive Rewards
- Oct 5, 2023
- 2 min
Blind Loyalty - 101 Loyalty Concepts - Simplified
Today's episode of Let's Talk Loyalty and Loyalty TV features one of our favorite and most frequent guests on the show, Amanda Cromhout....
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Interactive Rewards
- Oct 4, 2023
- 5 min
When Email Marketing Meets Digital Analytics
Understanding your business’s performance isn’t just about crunching numbers on a report. It’s about connecting your digital activities...
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Interactive Rewards
- Sep 22, 2023
- 1 min
How Can Loyalty Marketers Support Sustainability Goals?
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Isobel Finlayson,...
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Interactive Rewards
- Sep 22, 2023
- 3 min
The Future of Email: A Technical Perspective
One of the most important things for your brand is being individual and having a good reputation. Marketers have been aware of this for ...
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Interactive Rewards
- Sep 22, 2023
- 16 min
Loyalty trends 2023: a year of cost-driven innovation
Today, the global economy is in an uncertain situation. This is caused by many factors beyond the scope of this article, but the result ...
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Interactive Rewards
- Aug 25, 2023
- 2 min
A New Loyalty Program Benchmarking Service for Program Operators
A first of its kind loyalty program performance benchmarking service, will launch this September 2023. A free resource to the loyalty...
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Interactive Rewards
- Aug 24, 2023
- 4 min
Is Your Loyalty Program Betraying You?
A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar… Loyalty Program Manager to bartender...
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Interactive Rewards
- Aug 24, 2023
- 7 min
Customer Lifetime Value : The Secret To Boosting Your Revenue
Are click-through rates, visits, and visitors your usual go-to metrics when measuring customer acquisition campaigns’ performance? Maybe...
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Interactive Rewards
- Aug 8, 2023
- 12 min
Loyalty + CX: Bridging Customer Engagement Disciplines
Most people understand what incentives are and how best to use them, but they don’t understand why the entire industry came about....
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Interactive Rewards
- Aug 8, 2023
- 1 min
Building Your Program's Profitability - Loyalty's Hidden Potential
Tune in and catch Tom's brief overview from the original podcast hosted by Paula Thomas where she is joined by Jonathan Hopkins and...
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Interactive Rewards
- Aug 8, 2023
- 7 min
Click with Your Email Audience: 9 Tips to Enhance Click Rates and Engagement
Apple’s iOS 15 mail privacy settings have made it challenging for marketers to rely on email open data when trying to understand their...
41 views0 comments
Interactive Rewards
- Jul 20, 2023
- 9 min
The Future of Loyalty Programs
The Point Australia is poised to follow Europe (with GDPR) and California (with CCPA) in tightening our privacy laws which will...
19 views0 comments
Interactive Rewards
- Jul 20, 2023
- 1 min
Everyday Loyalty - Connecting Customers, Members and Merchants
Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas featuring a conversation with James Berry,...
14 views0 comments
Interactive Rewards
- Jul 20, 2023
- 6 min
Marketing Maturity : Boosting Efficiency And Productivity For Marketers
Picture this: you and your marketing team tackling your day with real-time customer insights that fuel your campaigns. You’re powered by...
10 views0 comments
Interactive Rewards
- Jun 6, 2023
- 16 min
AI In Loyalty Marketing And Loyalty Programs
AI is much talked about. It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in...
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