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Leading Loyalty Insights from the USA
Todays' guest is a nationally recognized, award-winning relationship marketing expert in the United States, whose agency has created or...
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Interactive Rewards
- Apr 18
- 7 min
How Growth Hacking Your Email Marketing Improves Performance
Email marketing is still the #1 most important digital channel for building brand awareness, driving sales, and growing customer ...
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Interactive Rewards
- Apr 18
- 1 min
Who will provide the Customer Loyalty Programs of the future?
We all know how Big Tech like Apple, Google, Facebook and TikTok already use our personal data to enrich their experiences and deliver...
17 views0 comments
Interactive Rewards
- Apr 6
- 14 min
Loyalty Rules, And The Loyalty Rules Engine
This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the...
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Interactive Rewards
- Apr 6
- 1 min
Why All Customer Loyalty Program Should Be Automated
A loyalty programs data collection capabilities can pick up fully compliant customer data anywhere along the customer lifecycle and, most...
5 views0 comments
Interactive Rewards
- Apr 6
- 5 min
How To Get The Best Value From Your Martech Stack
Ever chose a top range marketing solution that your business was looking for, with promises of achieving the best Return on Investment...
18 views0 comments
Interactive Rewards
- Feb 20
- 1 min
How Much Is Point-Of-Sale Data Worth?
Since Point-of-Sale companies are not collecting Personal Identifiable information, their data revenue starts at the lowest level:...
74 views0 comments
Interactive Rewards
- Feb 20
- 1 min
International Loyalty Awards - Success Tips to Win
The International Loyalty Awards are the highlight of the global loyalty calendar, with leading loyalty brands from all over the world...
66 views0 comments
Interactive Rewards
- Feb 20
- 16 min
Loyalty Trends 2023 : A Year Of Cost-Driven Innovation
Today, the global economy is in an uncertain situation. This is caused by many factors beyond the scope of this article, but the result...
72 views0 comments
Interactive Rewards
- Feb 3
- 16 min
AI in loyalty marketing & loyalty programs
AI is much talked about. It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in ...
73 views0 comments
Interactive Rewards
- Feb 3
- 1 min
Building Customer-Centric Brands, Sustainability and Loyalty in the UAE
This interview of "Let's Talk Loyalty" features a marketing thought leader based here in the UAE, sharing her perspectives on driving...
69 views0 comments
Interactive Rewards
- Feb 3
- 1 min
Why all customer loyalty programs should be automated.
A loyalty programs data collection capabilities can pick up fully compliant customer data anywhere along the customer lifecycle and, most...
6 views0 comments
Interactive Rewards
- Jan 11
- 1 min
The 2022 South African Loyalty Landscape
INTRODUCING THE 2022 LOYALTY WHITEPAPER Truth and BrandMapp proudly launch the 2022 South African Loyalty Whitepaper. This is the 7th...
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Interactive Rewards
- Jan 11
- 17 min
Redemption Ecosystems: Beyond The Loyalty Reward Catalog
Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for...
14 views0 comments
Interactive Rewards
- Jan 11
- 9 min
Everything You Need To Know About Mobile Marketing
Few marketers fully understand how to leverage the full potential of mobile marketing. Despite its popularity, brands often struggle to...
8 views0 comments
Interactive Rewards
- Dec 22, 2022
- 4 min
How Lifestyle Rewards Can Help Loyalty Programs Differentiate and Drive Brand Stickiness
Bonus earning on specific everyday spending categories – think gas and groceries – have long been a pillar of credit card loyalty ...
19 views0 comments
Interactive Rewards
- Dec 21, 2022
- 1 min
Loyalty Leadership In a Crisis
Cécile Henry is the IBL Group Loyalty Manager. She manages their home country loyalty programme in Mauritius called Wiiv rewards. Wiiv...
9 views0 comments
Interactive Rewards
- Dec 21, 2022
- 4 min
ScandiKitchen: Importance of email marketing and understanding your audience
It’s no secret that email marketing is a key part of any company’s marketing strategy. Whether it’s to grow customer relationships or ...
8 views0 comments
Interactive Rewards
- Dec 15, 2022
- 1 min
Antavo Global Customer Loyalty Report 2023
@Antavo’s Global Customer Loyalty Report 2023 is finally here! Following last year’s success, the company has expanded their research to...
7 views0 comments
Interactive Rewards
- Dec 14, 2022
- 1 min
Data Capture and Trust - Cheetah Digital's Approach
With consumer trust at an all-time low, marketers are increasingly exploring how they can use gamification and fun to capture data and...
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