Loyalty360

Interactive Rewards

How to Wave Goodbye to Survey Fatigue: A Guide to Boosting Response Rates

How many times this week have you been invited to provide feedback by a company from which you’ve recently purchased? There have been a...

Interactive Rewards

Guiding The Customer Journey: The Influence of Preferences, Curation and Relevance

My husband and I are very different shoppers. Whether in a big box store or looking at new cars, he wants his phone to be his digital...

Interactive Rewards

Mastering Data Management for Better Personalization

If you’re pursuing personalization as part of your marketing strategy, you’ll know how important data is to the end result. After all,...

Interactive Rewards

Increasing Sales With Personalized Marketing

In today’s “show me you know me” marketing world, it’s imperative that brands understand and engage their shoppers on a personal level...

Interactive Rewards

Using the Science of Habits to Create a Successful Loyalty Program

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing...

Interactive Rewards

The Value of Loyalty for Telecoms Brands

The Loyalty Challenge Customer retention is a challenge for all industries, but churn rates are particularly high in the...

Interactive Rewards

Three Mistakes Programs Make Using Bonus Points (And, How To Fix Them)

Bonus Points: Three Common Program Mistakes Loyalty strategists know that bonus point opportunities can be a great way to drive traffic,...