Interactive RewardsNov 11, 20193 minHow to Wave Goodbye to Survey Fatigue: A Guide to Boosting Response RatesHow many times this week have you been invited to provide feedback by a company from which you’ve recently purchased? There have been a...
Interactive RewardsJul 19, 20194 minGuiding The Customer Journey: The Influence of Preferences, Curation and RelevanceMy husband and I are very different shoppers. Whether in a big box store or looking at new cars, he wants his phone to be his digital...
Interactive RewardsJul 19, 20196 minMastering Data Management for Better PersonalizationIf you’re pursuing personalization as part of your marketing strategy, you’ll know how important data is to the end result. After all,...
Interactive RewardsJul 7, 20194 minIncreasing Sales With Personalized MarketingIn today’s “show me you know me” marketing world, it’s imperative that brands understand and engage their shoppers on a personal level...