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    • All Posts
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    Insights on Loyalty Innovation with Epsilon
    Interactive Rewards
    • May 10
    • 1 min

    Insights on Loyalty Innovation with Epsilon

    In this short summary episode of "Let's Talk Loyalty", we looked back on an episode from early 2021 when we talked about loyalty...
    1 view0 comments
    Digital Consumer Trends for 2022
    Interactive Rewards
    • Apr 21
    • 1 min

    Digital Consumer Trends for 2022

    Cheetah Digital's 2022 Digital Consumer Trends Index was recently released and reveals what consumers expect from the brands they do...
    6 views0 comments
    Loyalty Statistics and KPI's for Success
    Interactive Rewards
    • Mar 29
    • 1 min

    Loyalty Statistics and KPI's for Success

    In this short summary show, we look back on an interview with Mala Raj discussing the key statistics that every loyalty marketer should...
    7 views0 comments
    Loyalty Programmes as Media Owners
    Interactive Rewards
    • Mar 1
    • 1 min

    Loyalty Programmes as Media Owners

    In this short summary episode, I am looking back on a fascinating episode I conducted with Jonathan Hopkins of Sonder Media, all about...
    14 views0 comments
    Create Emotional Loyalty With Points For Good
    Interactive Rewards
    • Feb 17
    • 1 min

    Create Emotional Loyalty With Points For Good

    Points for Good is a programme partner for brand loyalty programmes that allow customers to donate reward points toward a social...
    9 views0 comments
    Subscription Programmes as a Must-Have Tool for Brand Success
    Interactive Rewards
    • Jan 17
    • 1 min

    Subscription Programmes as a Must-Have Tool for Brand Success

    In this episode, I talk with Robbie Kellman Baxter, the world's leading expert on subscription pricing and membership models. Robbie is a...
    12 views0 comments
    Effortless and Emotional Loyalty Concepts from Etihad Guest
    Interactive Rewards
    • Dec 15, 2021
    • 1 min

    Effortless and Emotional Loyalty Concepts from Etihad Guest

    With over 7 million members, Etihad Guest is the loyalty program for Etihad Airways, the national airline of the UAE, based in Abu...
    12 views0 comments
    New Zealand Loyalty Expert Shares Exciting Airline & Grocery Loyalty Insights
    Interactive Rewards
    • Nov 24, 2021
    • 1 min

    New Zealand Loyalty Expert Shares Exciting Airline & Grocery Loyalty Insights

    As a leading loyalty expert in New Zealand Phil Devlin has a fascinating career spanning Air New Zealand, Qantas, Countdown...
    12 views0 comments
    Data Laws and Data and Privacy Health Checks for Loyalty Professionals
    Interactive Rewards
    • Sep 21, 2021
    • 1 min

    Data Laws and Data and Privacy Health Checks for Loyalty Professionals

    Three years after the introduction of tighter data regulations & GDPR in Europe, the world of data protection and privacy is only...
    10 views0 comments
    119 Loyalty Ideas to Beat Covid - 19 (Short Summary)
    Interactive Rewards
    • Aug 17, 2021
    • 1 min

    119 Loyalty Ideas to Beat Covid - 19 (Short Summary)

    Today's short show is a summary of a great conversation with Adam Posner who reached out in early 2020 to ask loyalty professionals...
    7 views0 comments
    Loyalty Science Lab Insights
    Interactive Rewards
    • Aug 5, 2021
    • 1 min

    Loyalty Science Lab Insights

    The Loyalty Science Lab is a unique and incredibly useful marketing research facility from Old Dominion University that researches the...
    11 views0 comments
    Covid Drives Digital Transformation (Short Summary Show)
    Interactive Rewards
    • Jul 21, 2021
    • 1 min

    Covid Drives Digital Transformation (Short Summary Show)

    The need for retailers to adopt digital technology was unexpectedly accelerated in March 2020 as the world locked down to safeguard...
    15 views0 comments
    Loyalty Research and Insights from South Africa
    Interactive Rewards
    • Jul 6, 2021
    • 1 min

    Loyalty Research and Insights from South Africa

    This short show summarises the insights I learned from Amanda Cromhout, founder of the Truth loyalty agency in South Africa. In March...
    12 views0 comments
    Does Your Loyalty Programme Need a Reality Check?
    Interactive Rewards
    • Jun 23, 2021
    • 1 min

    Does Your Loyalty Programme Need a Reality Check?

    Loyalty programmes inevitably require considerable investment to build, manage and optimise, and with so much money and time being...
    15 views0 comments
    Using Loyalty Levers for a Higher Purpose
    Interactive Rewards
    • Jun 8, 2021
    • 1 min

    Using Loyalty Levers for a Higher Purpose

    My favourite loyalty stories are programs or platforms that serve a higher purpose that benefit us as people as well as the companies we...
    10 views0 comments
    Intense Competition Driving Loyalty Innovation by South Africa's Old Mutual
    Interactive Rewards
    • May 18, 2021
    • 1 min

    Intense Competition Driving Loyalty Innovation by South Africa's Old Mutual

    South Africa is famous for the innovative "shared value" business model that has created extraordinary loyalty within the insurance...
    13 views0 comments
    The Science & Psychology of Human Engagement for Customer Loyalty
    Interactive Rewards
    • May 6, 2021
    • 1 min

    The Science & Psychology of Human Engagement for Customer Loyalty

    Dr Anil Pillai is a human engagement expert, with experience advising some of the world's top firms across Europe, India and the Middle...
    22 views0 comments
    Innovative Technology Driving Loyalty - Whatsapp, Voice Marketing & Payment-led Loyalty
    Interactive Rewards
    • Apr 19, 2021
    • 1 min

    Innovative Technology Driving Loyalty - Whatsapp, Voice Marketing & Payment-led Loyalty

    What are some innovative new ideas you could use to build consumer loyalty if you were brave enough to try them as one of the first? In...
    12 views0 comments
    Subscription Innovation Driving Restaurant Loyalty in South Afric‪a‬
    Interactive Rewards
    • Apr 5, 2021
    • 1 min

    Subscription Innovation Driving Restaurant Loyalty in South Afric‪a‬

    With so many loyalty professionals considering the potential for a paid loyalty proposition (also known as a subscription-based loyalty...
    14 views0 comments
    Why Loyalty Programs Fail - Summary Episod‪e
    Interactive Rewards
    • Mar 22, 2021
    • 1 min

    Why Loyalty Programs Fail - Summary Episod‪e

    In this episode, I share the key lessons and learnings from a report entitled “Why Do Loyalty Programs FAIL?” This report was...
    12 views0 comments
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    We are an interactive marketing company specializing in DIGITAL and LOYALTY marketing. Employing leading edge digital technologies, we bring best of breed email marketing solutions, mobile marketing solutions, marketing automation and web marketing technologies to our customers.


    We are passionate about customer experience, and helping our clients to derive rich and rewarding interactions with their customers. We help clients engage their audience with exceptional efficiency through real-time, optimized experiences. Reach customers with the best message at the right time,  at every stage of their journey with your brand.

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