The need for retailers to adopt digital technology was unexpectedly accelerated in March 2020 as the world locked down to safeguard...

This short show summarises the insights I learned from Amanda Cromhout, founder of the Truth loyalty agency in South Africa. In March...

Loyalty programmes inevitably require considerable investment to build, manage and optimise, and with so much money and time being...

My favourite loyalty stories are programs or platforms that serve a higher purpose that benefit us as people as well as the companies we...

South Africa is famous for the innovative "shared value" business model that has created extraordinary loyalty within the insurance...

Dr Anil Pillai is a human engagement expert, with experience advising some of the world's top firms across Europe, India and the Middle...

What are some innovative new ideas you could use to build consumer loyalty if you were brave enough to try them as one of the first? In...

With so many loyalty professionals considering the potential for a paid loyalty proposition (also known as a subscription-based loyalty...

In this episode, I share the key lessons and learnings from a report entitled “Why Do Loyalty Programs FAIL?” This report was...

Today's five minute episode of "Let's Talk Loyalty" showcases insights from Manav Fernandez, a leading loyalty practitioner here in the...

As one of the world's most iconic retail brands, Ikea boasts 156 million members of its Family Club worldwide - a programme that brings...

Today Let's Talk Loyalty looks at how loyalty as it's evolving academically as I interview Assistant Professor of Marketing at Emory...

As CEO of Asia Miles, Paul Smitton is a loyalty industry veteran, and in today's episode of "Let's Talk Loyalty", he shares some exciting...

Rob Burgess is a leading travel loyalty expert in the UK, reporting on campaigns by airlines and hotels as well as loyalty-led credit...

Pavel Los is the Global Loyalty Manager for Shell, the world-renowned oil company running loyalty programmes in 21 countries. Shell...

Shirley King has been designing, developing and building loyalty programmes for a luxury boutique hotel brand within IHG Group, including...

Dell is one of the world's best known computer companies, positioning itself as "powering the next technological revolution". With...

Dr David Cox is a loyalty expert and one of the few industry leaders who also boasts a PhD in loyalty marketing! In this episode of...

As the founder of Bain & Company's Customer practice, Rob Markey is the one of the world's leading authorities on customer loyalty,...

Some years ago, the company recognised some key underlying challenges to retaining happy customers as they began to challenge how the...