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Implications of interchange fees for loyalty marketing
On 13th of November 2022, the interchange charges on credit card transactions in New Zealand will be capped at 0.8%. This fee is...
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Interactive Rewards
- Nov 7
- 8 min
Improving API Security In Loyalty And Travel Systems
A recent article on PhocusWire helpfully outlined a range of security vulnerabilities common to loyalty programs. Some of them were...
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Interactive Rewards
- Oct 20
- 8 min
4 ways to maximise the value of your loyalty program
There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the...
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Interactive Rewards
- Oct 3
- 11 min
Loyalty Marketers: Get Ready For The Deliberate Consumer
The long break in spending habits due to Covid-19 will cause customers to re-evaluate their relationship with brands. People in Barcelona...
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Interactive Rewards
- Sep 21
- 14 min
The benefits of a SaaS Loyalty Points Bank
The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or ...
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Interactive Rewards
- Sep 6
- 15 min
Headless Loyalty Explained, For Non-Technical Business Leaders
Modifying legacy loyalty technology, to enable consistent and relevant engagement across the expanding number of customer-facing...
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Interactive Rewards
- Jun 23
- 10 min
Loyalty technology for the API economy
‘Digital transformation’ has been the buzzword for the last decade in enterprise strategy. The phrase is pleasing to shareholders and...
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Interactive Rewards
- May 10
- 10 min
In loyalty, entrepreneurial leaders will win
In a recent keynote speech to the graduating class of Founder Institute – Barcelona, I talked about the traits that have served me best...
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Interactive Rewards
- Mar 21
- 8 min
Headless loyalty enhances composable commerce
commercetools partners with Currency Alliance to enable loyalty marketing in the age of composable commerce. Every company strives to...
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Interactive Rewards
- Dec 15, 2021
- 17 min
Loyalty trends for 2022, and imperatives through 2030
Did you hear the term ‘Big Data’ during 2021 (or 2020 for that matter)? I heard it once, two weeks ago at a loyalty conference in London....
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Interactive Rewards
- Feb 23, 2021
- 18 min
Loyalty for CEOs: how to add enterprise value to your loyalty program
If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would...
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