Interactive RewardsJan 3015 minPay With Points: Unlocking Loyalty Program ValueThe term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. That...
Interactive RewardsOct 23, 202314 minLoyalty collection mechanics: identifying members at the POSRecognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. Large brands with their own...
Interactive RewardsSep 22, 202316 minLoyalty trends 2023: a year of cost-driven innovationToday, the global economy is in an uncertain situation. This is caused by many factors beyond the scope of this article, but the result ...
Interactive RewardsAug 8, 202312 minLoyalty + CX: Bridging Customer Engagement DisciplinesMost people understand what incentives are and how best to use them, but they don’t understand why the entire industry came about....