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Loyalty trends 2023: a year of cost-driven innovation
Today, the global economy is in an uncertain situation. This is caused by many factors beyond the scope of this article, but the result ...
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Interactive Rewards
- Aug 8
- 12 min
Loyalty + CX: Bridging Customer Engagement Disciplines
Most people understand what incentives are and how best to use them, but they don’t understand why the entire industry came about....
39 views0 comments
Interactive Rewards
- Jun 6
- 16 min
AI In Loyalty Marketing And Loyalty Programs
AI is much talked about. It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in...
35 views0 comments
Interactive Rewards
- May 10
- 15 min
Pay With Points: Unlocking Loyalty Program Value
The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. That...
27 views0 comments
Interactive Rewards
- Apr 6
- 14 min
Loyalty Rules, And The Loyalty Rules Engine
This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the...
10 views0 comments
Interactive Rewards
- Feb 20
- 16 min
Loyalty Trends 2023 : A Year Of Cost-Driven Innovation
Today, the global economy is in an uncertain situation. This is caused by many factors beyond the scope of this article, but the result...
72 views0 comments
Interactive Rewards
- Feb 3
- 16 min
AI in loyalty marketing & loyalty programs
AI is much talked about. It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in ...
73 views0 comments
Interactive Rewards
- Jan 11
- 17 min
Redemption Ecosystems: Beyond The Loyalty Reward Catalog
Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for...
14 views0 comments
Interactive Rewards
- Nov 29, 2022
- 9 min
Implications of interchange fees for loyalty marketing
On 13th of November 2022, the interchange charges on credit card transactions in New Zealand will be capped at 0.8%. This fee is...
6 views0 comments
Interactive Rewards
- Nov 7, 2022
- 8 min
Improving API Security In Loyalty And Travel Systems
A recent article on PhocusWire helpfully outlined a range of security vulnerabilities common to loyalty programs. Some of them were...
8 views0 comments
Interactive Rewards
- Oct 20, 2022
- 8 min
4 ways to maximise the value of your loyalty program
There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the...
6 views0 comments
Interactive Rewards
- Oct 3, 2022
- 11 min
Loyalty Marketers: Get Ready For The Deliberate Consumer
The long break in spending habits due to Covid-19 will cause customers to re-evaluate their relationship with brands. People in Barcelona...
2 views0 comments
Interactive Rewards
- Sep 21, 2022
- 14 min
The benefits of a SaaS Loyalty Points Bank
The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or ...
10 views0 comments
Interactive Rewards
- Sep 6, 2022
- 15 min
Headless Loyalty Explained, For Non-Technical Business Leaders
Modifying legacy loyalty technology, to enable consistent and relevant engagement across the expanding number of customer-facing...
6 views0 comments
Interactive Rewards
- Jun 23, 2022
- 10 min
Loyalty technology for the API economy
‘Digital transformation’ has been the buzzword for the last decade in enterprise strategy. The phrase is pleasing to shareholders and...
6 views0 comments
Interactive Rewards
- May 10, 2022
- 10 min
In loyalty, entrepreneurial leaders will win
In a recent keynote speech to the graduating class of Founder Institute – Barcelona, I talked about the traits that have served me best...
9 views0 comments
Interactive Rewards
- Mar 21, 2022
- 8 min
Headless loyalty enhances composable commerce
commercetools partners with Currency Alliance to enable loyalty marketing in the age of composable commerce. Every company strives to...
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Interactive Rewards
- Dec 15, 2021
- 17 min
Loyalty trends for 2022, and imperatives through 2030
Did you hear the term ‘Big Data’ during 2021 (or 2020 for that matter)? I heard it once, two weeks ago at a loyalty conference in London....
29 views0 comments
Interactive Rewards
- Feb 23, 2021
- 18 min
Loyalty for CEOs: how to add enterprise value to your loyalty program
If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would...
29 views0 comments
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