In order to deliver effective customer engagement strategies, brands and marketers often need to look beyond the technology, and ensure...

This guest blog post by Sparkfly founder and CEO Catherine Tabor is part of our celebration of women kicked off by International Women's...

Everyone loves moments when a family member or friend remembers something about you and shares that with you, like a birthday,...

It’s 2021 and we’re here with FIVE predictions that brand marketers must hear. Going forward, it’s all about the data — zero-party...

Summary: Supermarket loyalty programs haven't changed in decades. And with the usage of loyalty cards on the decline because of the...

At Cheetah Digital, we’re fortunate to work with some of the biggest and most respected names in the travel and hospitality industry,...

Summary: In 2021, marketers need to stop focusing on old marketing strategies like one-size-fits-all content, manual journeys, and "you...

Did you know that you can have a conversation with &pizza? Not just about a support issue or to order a pizza — you can do those too —...

Traveled by plane lately? If you’re like the majority of U.S. residents, the answer, sadly, is no. Although travel numbers are up since...

As the days grow ever shorter, the temperature creeps downwards and eggnog lattes replace pumpkin-spiced on the menu, it’s almost the...