Interactive RewardsMay 6, 20212 minFive Key Elements Of A Successful Customer Engagement StrategyIn order to deliver effective customer engagement strategies, brands and marketers often need to look beyond the technology, and ensure...
Interactive RewardsMar 22, 20213 minAdvocating for Ourselves: Advice to Fellow Female Entrepreneurs This guest blog post by Sparkfly founder and CEO Catherine Tabor is part of our celebration of women kicked off by International Women's...
Interactive RewardsMar 3, 20213 minCelebrate Your Customer: Do These 8 Things to Improve Birthday & Milestone ProgramsEveryone loves moments when a family member or friend remembers something about you and shares that with you, like a birthday,...
Interactive RewardsFeb 23, 20211 min5 Marketing Predictions You Cannot Ignore (And Will Help You Win)It’s 2021 and we’re here with FIVE predictions that brand marketers must hear. Going forward, it’s all about the data — zero-party...