by Thekla Von Plate

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Customer Loyalty: Turning New Customers Into Returning Customers With Exceptional CX

Customer loyalty probably isn’t at the front of your mind when you’re running marketing campaigns to try to capitalize on industry peaks...

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Creating Outstanding CX for Finance With Data Privacy as Top Priority

Ad spending in the financial industry is growing at a rate of almost 10% annually. The financial and insurance industry is the...

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CDP VS CRM : The Seven Differences Every Marketer Needs To Know

CDP and CRM are two terms that are often used synonymously – yet both systems differ significantly in how they work and what they do. But...

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Data Activation : The Secret To A Successful Black Friday

Do you have everything set up for the upcoming Black Friday and Cyber Monday shopping week? Despite the uncertainty caused by the...

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Insight-Led Customer Experiences: What Are They And How Do You Achieve Them?

Forrester recently published The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021, and Mapp was...

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Insight-Led Customer Experiences: What Are They And How Do You Achieve Them?

Customer acquisition is getting more difficult and more expensive by the day, while budgets are getting cut left and right – that’s not...

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What Is Customer Engagement And How Does It Influence Your Business?

What is Customer Engagement? Although it is also relevant to physical stores and trade, the term “customer engagement” only really...

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The Top 10 Examples Of Exceptional Customer Experience - And Why It Matters

Why do outstanding customer experiences matter, and what do they look like? Creating an amazing customer experience is what almost every...

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Here's How Companies Are Tackling The Customer Experience In 2021

Customer experience is on everyone’s minds, but how advanced is the implementation process for companies in 2021? Given the eCommerce...