CDP and CRM are two terms that are often used synonymously – yet both systems differ significantly in how they work and what they do. But...

Do you have everything set up for the upcoming Black Friday and Cyber Monday shopping week? Despite the uncertainty caused by the...

Forrester recently published The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021, and Mapp was...

Customer acquisition is getting more difficult and more expensive by the day, while budgets are getting cut left and right – that’s not...

What is Customer Engagement? Although it is also relevant to physical stores and trade, the term “customer engagement” only really...

Why do outstanding customer experiences matter, and what do they look like? Creating an amazing customer experience is what almost every...

Customer experience is on everyone’s minds, but how advanced is the implementation process for companies in 2021? Given the eCommerce...