Interactive RewardsApr 211 minDigital Consumer Trends for 2022Cheetah Digital's 2022 Digital Consumer Trends Index was recently released and reveals what consumers expect from the brands they do...
Interactive RewardsMar 291 minLoyalty Statistics and KPI's for SuccessIn this short summary show, we look back on an interview with Mala Raj discussing the key statistics that every loyalty marketer should...
Interactive RewardsMar 11 minLoyalty Programmes as Media OwnersIn this short summary episode, I am looking back on a fascinating episode I conducted with Jonathan Hopkins of Sonder Media, all about...
Interactive RewardsDec 15, 20211 minEffortless and Emotional Loyalty Concepts from Etihad GuestWith over 7 million members, Etihad Guest is the loyalty program for Etihad Airways, the national airline of the UAE, based in Abu...
Interactive RewardsNov 24, 20211 minNew Zealand Loyalty Expert Shares Exciting Airline & Grocery Loyalty InsightsAs a leading loyalty expert in New Zealand Phil Devlin has a fascinating career spanning Air New Zealand, Qantas, Countdown...
Interactive RewardsAug 17, 20211 min119 Loyalty Ideas to Beat Covid - 19 (Short Summary)Today's short show is a summary of a great conversation with Adam Posner who reached out in early 2020 to ask loyalty professionals...
Interactive RewardsMar 16, 20204 minThe Key Question of LoyaltyFrom a loyalty marketing perspective, few business tools are as useful as NPS – or Net Promoter Score – described by Harvard Business...
Interactive RewardsMar 3, 20204 minPayment-Led Loyalty – Simply RewardingA favourite approach for many marketers is known as the KISS Principle – “keep it simple stupid”. It surprised me the first time I heard...