Interactive RewardsMar 164 minThe Key Question of LoyaltyFrom a loyalty marketing perspective, few business tools are as useful as NPS – or Net Promoter Score – described by Harvard Business Rev...
Interactive RewardsMar 34 minPayment-Led Loyalty – Simply RewardingA favourite approach for many marketers is known as the KISS Principle – “keep it simple stupid”. It surprised me the first time I heard ...
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