by Chuck

Interactive Rewards

4 ways to maximise the value of your loyalty program

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the...

Interactive Rewards

The benefits of a SaaS Loyalty Points Bank

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or ...

Interactive Rewards

Loyalty technology for the API economy

‘Digital transformation’ has been the buzzword for the last decade in enterprise strategy. The phrase is pleasing to shareholders and...

Interactive Rewards

In loyalty, entrepreneurial leaders will win

In a recent keynote speech to the graduating class of Founder Institute – Barcelona, I talked about the traits that have served me best...

Interactive Rewards

Headless loyalty enhances composable commerce

commercetools partners with Currency Alliance to enable loyalty marketing in the age of composable commerce. Every company strives to...

Interactive Rewards

Headless Loyalty Explained, for Non-Technical Business Leaders

Modifying legacy loyalty technology, to enable consistent and relevant engagement across the expanding number of customer-facing ...

Interactive Rewards

Loyalty Marketing For CEOs: Add Enterprise Value To Your Business

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would...