by Chuck

Interactive Rewards

AI in loyalty marketing & loyalty programs

AI is much talked about. It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in ...

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Implications of interchange fees for loyalty marketing

On 13th of November 2022, the interchange charges on credit card transactions in New Zealand will be capped at 0.8%. This fee is...

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4 ways to maximise the value of your loyalty program

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the...

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The benefits of a SaaS Loyalty Points Bank

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or ...

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Loyalty technology for the API economy

‘Digital transformation’ has been the buzzword for the last decade in enterprise strategy. The phrase is pleasing to shareholders and...

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In loyalty, entrepreneurial leaders will win

In a recent keynote speech to the graduating class of Founder Institute – Barcelona, I talked about the traits that have served me best...

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Headless loyalty enhances composable commerce

commercetools partners with Currency Alliance to enable loyalty marketing in the age of composable commerce. Every company strives to...

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Headless Loyalty Explained, for Non-Technical Business Leaders

Modifying legacy loyalty technology, to enable consistent and relevant engagement across the expanding number of customer-facing ...

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Loyalty Marketing For CEOs: Add Enterprise Value To Your Business

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would...