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Loyalty trends 2023: a year of cost-driven innovation
Today, the global economy is in an uncertain situation. This is caused by many factors beyond the scope of this article, but the result ...
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Interactive Rewards
- Aug 8
- 12 min
Loyalty + CX: Bridging Customer Engagement Disciplines
Most people understand what incentives are and how best to use them, but they don’t understand why the entire industry came about....
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Interactive Rewards
- Feb 3
- 16 min
AI in loyalty marketing & loyalty programs
AI is much talked about. It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in ...
73 views0 comments
Interactive Rewards
- Nov 29, 2022
- 9 min
Implications of interchange fees for loyalty marketing
On 13th of November 2022, the interchange charges on credit card transactions in New Zealand will be capped at 0.8%. This fee is...
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Interactive Rewards
- Oct 20, 2022
- 8 min
4 ways to maximise the value of your loyalty program
There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the...
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Interactive Rewards
- Sep 21, 2022
- 14 min
The benefits of a SaaS Loyalty Points Bank
The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or ...
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Interactive Rewards
- Jun 23, 2022
- 10 min
Loyalty technology for the API economy
‘Digital transformation’ has been the buzzword for the last decade in enterprise strategy. The phrase is pleasing to shareholders and...
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Interactive Rewards
- May 10, 2022
- 10 min
In loyalty, entrepreneurial leaders will win
In a recent keynote speech to the graduating class of Founder Institute – Barcelona, I talked about the traits that have served me best...
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Interactive Rewards
- Mar 21, 2022
- 8 min
Headless loyalty enhances composable commerce
commercetools partners with Currency Alliance to enable loyalty marketing in the age of composable commerce. Every company strives to...
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Interactive Rewards
- Oct 22, 2021
- 15 min
Headless Loyalty Explained, for Non-Technical Business Leaders
Modifying legacy loyalty technology, to enable consistent and relevant engagement across the expanding number of customer-facing ...
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Interactive Rewards
- Sep 21, 2021
- 18 min
Loyalty Marketing For CEOs: Add Enterprise Value To Your Business
If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would...
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